Jared D. Nielsen

Internet Entrepreneur, Web (SEO) Marketing Specialist and Software Developer

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Social Engineering is one of my areas of research focus.  Facebook happens to be my preference and the precedent setter.  Join me if you can...
 

Latest Project

Many e-Commerce ventures are fun, but I've had the privilege of working with the sports.yahoo.com apparel shop and it's been a great experience.  Check it out in the portfolio!
Yahoo Sports Shop

Portfolio

Yahoo! has a long legacy as an industry leader.  I participated as the technical lead to help close the deal to provide an exclusive online apparel shop for Yahoo! Sports, managed the team of developers to launch the site, and then provided the strategic research necessary to seed the entire sports.yahoo.com website with the proper product placements.  This included generating the RSS and ATOM feeds that power those placements while giving us control over how they are implemented.
SonyEricssonWTATour.com - Women's Professional Tennis
In a peak production environment (like during a tournament event), being able to publish highly available content quickly proved to be a challenge. Sony Ericsson Mobile Phone Application I developed the critical C# and ASP.Net edge cached publishing system which enabled the editors to directly edit the FLASH rotator on the home page, the subsequent content below it, the interlinked content on the player profile pages, and the news stories themselves.  This cut their time from a few hours to fifteen minutes and created a more powerful robust system for content management.  The subsequent sponsorship of Sony Ericsson (SNE:NYSE) spawned an additional syndication model that delivered XML feed data from our internal systems in real-time to cell phone-enabled websites that consumed and tranformed the feeds into cell phone microsites.
ATPTennis.com
ATPTennis.com - Men's Professional Tennis
As the lead production engineer for the public facing websites for the ATP Tour, I had the challenge of designing data-independent player ranking systems that would adapt data from Sybase and SQL Server sources and render them properly in a high volume, peak production environment.  This involved processing information from court-side handhelds, through aggregator servers, into central databases, and out through syndication feeds to other media partners.
Barnett Professional Contractor Supply
e-Barnett.com - Pro Contractor Supplies (BNTT:NASDAQ)
Ever deployed a website platform of five distinct sites that needed to ship from 65 distribution warehouses, support least-cost-routing fulfillment, nationwide, share portions of the same catalog, and in two languages?  That was the challenge with Barnett, Maintenance USA, Leran, Hardware Express... all holdings now of Interline Brands that now owns Wilmar, SunStar Lighting, Sexauer, U.S. Lock, Copperfield, AmSan, and A.F. Lighting.  At inception, web revenue was < $1mm and now generates over $49mm per year and is growing rapidly.
Hughes Supply
HughesSupply.com - Industrial Supply (HUG:NYSE)
What started as a small B2B e-commerce project for Chad Supply spread to another corporate holding of Hughes Supply, the USC (U.S. Communities) collective buying group whose purchases represented a dozen metropolitan city buying departments.  This project involved the soup-to-nuts catalog, database, web storefronts, specialized buying/pricing logic for wholesale negotiated accounts, and much more.  The success of the websites contributed to the sale of the company to Home Depot (H. D. Supply - HOMD:NASDAQ)
Merrill Lynch
ML.com - Merrill Lynch Consumer Credit Division (MER:AMEX)
In an interesting time just before the mortgage meltdown, I launched a project that allowed financial consultants within Merrill Lynch to conveniently offer consumer credit lines tied to the customers home equity.  While the outcome of such transactions is subject to quite a bit of discussion, I was successful in launching the application based on .Net 1.1, SQL Server 2000 and 2005, DTS and SSIS integration, C#, and effectively used the waterfall SDLC (software development lifecycle) in a highly structured dev/staging/production release environment.
Emery Waterhouse Distribution
EmeryOnline.com - Emery Waterhouse Distribution
As more distribution members of the Distribution America wholesale buying group began to see our projects with their other members (or competitors), I started being approached by many more distribution companies for the same level of service.  This distribution company marketed itself as the "Orange Crush"... a family-owned alternative to the Home Depot megalith and the challenge was to create an independent-dealer-friendly platform that would help small construction and hardware retailers compete with the ever-encroaching competition.  This integrated not only B2B commerce but plan-o-grams and other support material that was data-aware and highly effective.  I also got to experience Bangor, Maine which was highly enjoyable.
Get Gutter Helmet
GetGutterHelmet.com - Gutter Helmet (SEMCO Manufacturing)
Specialized building materials require a unique approach toward search engine marketing and administration. The Gutter Helmet project was a proof of concept project where I developed their online campaign to sell gutters, downspouts, gutter shields (leaf guards), and other roofing and water intrusion defense products and monitored the results of the online marketing.

MultiMedia

JumpStartTV
JumpStartTV - How-To Online Video Service
This is a project by my good friend and SQL MVP, Brian Knight.  He was kind enough to record several of my business video one-shots.
 
Check out "Finding your Corporate Alter-Ego" by yours truly...

 

Books

Design Patterns: Elements of Reusable Object-Oriented Software
This is a highly useful book by Erich Gamma, Richard Helm, Ralph Johnson, and John Vlissides that discusses the various design patterns that are useful in object oriented designs.  While I would have preferred that they had the base source in C# it's easily applied.
Professional SQL Server 2005 Integration Services
A comprehensive book dealing with SQL Server Integration Services (SSIS) penned by my good friend Brian Knight who has become the de-facto expert in SQL Server and Business Intelligence.  A highly recommended read!

Sites I Recommend

How-To Video Website showing videos from bartending to mastering video games to business concepts.
Here is a great resource on UML programming and concepts.  Very highly recommended... it has helped me a lot!
A rich resource for SEO marketing techniques and strategies by the ever eclectic Mr. Harry Joiner.
A growing monopoly of online marketing research and test cases by my friend Dr. Flint McGlaughlin.  Try his blog as well... you will quickly increase your IQ.
Rick has a rich collection of web marketing thoughts in his blog that I found very insightful... particularly the article on transpromo advertising
Bill Slawski is the Director of Search Marketing at KeyRelevance and among other things keeps a great blog on the acquisition lists of Yahoo and Google (very interesting stuff).

Definition: Epistemological

An adjective referring to something with relation to knowledge or belief.

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Research Laboratory

Jared D. NielsenWelcome to my ongoing online research laboratory.  I engage in weekly research projects that can be useful for software developers, IT executives, SEO analysts, marketing professionals, entrepreneurs, and recruiters.  Many of my research projects tend to come out of my engagements in the packaged goods industries, including direct to consumer (online e-commerce) and business to business (trade and wholesale).

I try to provide solutions and research into highly useful problems and situations.  Certainly I'm not the expert in everything so I strongly encourage you to comment on my work as I always enjoy a more informed perspective on what I'm doing!

I tend to live by the following quote: "A Jack of All Trades is Master of None"... but I've added my own take to that line... "A Jack of All Trades is Master of None... Except Himself".  I've endeavored in my life to defy labels and classifications that try to stick me into a confining job description.  That has allowed me to have a broad range of experiences and hopefully that's useful to someone.  I will be logging all of my activities on this blog site at http://www.NielsenData.com/.

All of the material on this website (unless otherwise marked) is a copyright © 2008 NielsenData.

I try to do my blog posts in a set or series so if  you would like to experience them in order, here they are:

Best Business Practices for Product Catalog Data Structures

  1. Atomic Data
  2. Speed vs. Flexibility
  3. Customer Paths
  4. SEO Path Aliasing
  5. SEO Weighted Auto Mapping
  6. Search Optimization
  7. Comparison Search Engine Feeds

Best Practice Library for Internet Marketing (SEO / SEM)

  1. Leveraging Comparison Shopping Sites to Increase Web Sales

Best Business Practices for Corporate Organization

  1. Matching Teams to Organizations (SDLC)

Best Business Practices for e-Commerce Security

  1. Using Captcha to Impede Verisign Spamming

Extreme Cubicle Makeovers that Trick Your Cubicle

  1. The Red Mahogany Manifesto - a Luxury Cubicle Design by Jared Nielsen

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